Archive for the ‘Trade Shows’ Category

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Hannover Messe Exhibitor Spotlight: Virginia Economic Development Partnership

April 26, 2016

This post originally appeared on the Department of Commerce blog.

Ed. note: This post is part of a series highlighting the upcomingHannover Messe Trade Show April 25—29, 2016. This series will highlight U.S. exhibitors that will participate in the world’s leading trade fair for industrial technology.

Guest blog post by Kevin Miller, Marketing Manager at the Virginia Economic Development Partnership

Virginia offers a wealth of diverse options for any company seeking a new home in North America.

“Virginia offers a wealth of diverse options for any company seeking a new home in North America.”

This is not your first time at Hannover Messe. What factors influenced your decision to come back this year?

The fact that we would be featured in the SelectUSA Investment Pavilion and that there will be opportunities for increased viability with USA as the Partner Country.
Why is the Investment pavilion a natural home for you?

In recent years, we have developed a relationship with the SelectUSA program. The pavilion will give us the platform to tell the Virginia story to global companies that are seeking a new home in the United States.
What do you hope to accomplish at Hannover Messe?

We hope to connect with current and potential future investors.
When and how did your organization enter the global marketplace? With what countries or markets are you currently engaged?                                                                                                 

The Commonwealth of Virginia was founded as a global business venture in 1607 when English colonist landed in Jamestown, Virginia—the first permanent English settlement in North America. We currently have offices in the UK, Germany, China, India and Japan.
What impact has this had on your organization or region? What advice do you have for other American organizations looking at the global market?

Today, Virginia is a leading gateway to successful business in North America. More than 750 internationally owned companies call the Commonwealth home. Virginia offers the qualities that corporate decision-makers everywhere are seeking in today’s global environment. Our exceptional infrastructure, strong education system, dynamic workforce, strategic location, and pro-business climate provide a solid foundation for growth and make the Commonwealth a great place for global enterprise.

In the past five years, international companies have announced more than 15,000 new jobs and $4.6 billion in investment in the Commonwealth. These companies contribute to the state’s economy by enhancing international trade. In 2014, sales of international goods and services from Virginia to the world were valued at $35.3 billion. Internationally owned firms in Virginia are often significant exporters of locally made products.

Internationally owned companies diversify Virginia’s economy, enhance the state’s culture, and introduce new technologies and advanced manufacturing techniques.

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Hannover Messe Exhibitor Spotlight: Tego

April 26, 2016

This post originally appeared on the Department of Commerce blog.

Ed. note: This post is part of a series highlighting the upcomingHannover Messe Trade Show April 25—29, 2016. This series will highlight U.S. exhibitors that will participate in the world’s leading trade fair for industrial technology.

Guest blog post by LaVerne Cerfolio, Director of Marketing at Tego Inc.

Tego's CEO, Timothy Butler, at an Internet of Things (IoT) trade show where we were giving demos of our IIoT platform solution.

Tego’s CEO, Timothy Butler, at an Internet of Things (IoT) trade show where we were giving demos of our IIoT platform solution.

This is your first time at Hannover Messe. What factors influenced your decision to participate this year?

Tego is involved in the IIC and we are exhibiting at the show in the pavilion.
Why is the Digital Factory pavilion a natural home for you?

Tego provides the platform for making assets smart from the time of manufacturing all the way through to its completed lifecycle.
What do you hope to accomplish at Hannover Messe?

We hope to gain exposure to customers and educate folks about the Tego platform.
When and how did your company begin exporting? What countries do you have experience exporting to?      

Tego has been a leading provider of aerospace smart asset solutions since 2007. We sell globally to aerospace manufacturers and airframe providers.

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Hannover Messe Exhibitor Spotlight: Insequence

April 26, 2016

This post originally appeared on the Department of Commerce blog.

Ed. note: This post is part of a series highlighting the upcomingHannover Messe Trade Show April 25—29, 2016. This series will highlight U.S. exhibitors that will participate in the world’s leading trade fair for industrial technology.

Guest blog post by Tiffany Houck, Sales and Marketing Coordinator atInsequence

Insequence LogoThis is your first time at Hannover Messe. What factors influenced your decision to participate this year?

A little over a year ago Insequence opened a second office located in Upper Heyford, Oxfordshire, United Kingdom to better facilitate our customers and further grow our European presence. Since then, we’ve searched for an opportunity that would not only allow us to meet potential end users in new Geographic locations but also help us develop a network with prospective Agents/Resellers. When the US Trade Commission invited us to attend, the opportunity was too good to turn down.

Why is the Digital Factory pavilion a natural home for you?

For 20+ years Insequence has developed, implemented and supported their proprietary Just in Sequence (JIS), Inventory and Manufacturing Execution Systems software solutions. Having performed over 250 successful implementations over the course of these years, we have come to know and understand the day to day assembly and logistics needs on the shop floor. This is why we have been able to develop very complete, out-of-the-box standard software solutions.

What do you hope to accomplish at Hannover Messe?

Insequence looks forward to meeting potential end user clients in new markets.  We are also seeking Agents and Distributors who have an established presence in Germany, Italy, Spain, Eastern European countries and in South America (Brazil, Argentina or Uruguay).

When and how did your company begin exporting?

Insequence’s first foreign software implementations took place in Canada and Mexico. Those operations came about by way of existing customers who required our services outside of the USA due to projects they had been awarded. Now we have deployed and are supporting implementations in the USA, Mexico, Canada, Argentina, Brazil, the United Kingdom and Poland.

What impact has exporting had on your company? What advice do you have for other American companies looking to start exporting?

Deploying our solutions in other countries has allowed us to acquire more business outside of the US and further develop business relationships. Once the avenues for international implementations were established, interest was generated amongst our clientele to utilize our software in their overseas operations. Partners/resellers in the United Kingdom not only helped facilitate some of these operations but enabled us to open an office that is now “Insequence Europe”. Our advice would be to always be looking for opportunities through your existing and potential partnerships.

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Hannover Messe Exhibitor Spotlight: Global Delaware

April 26, 2016

This post originally appeared on the Department of Commerce blog.

Ed. note: This post is part of a series highlighting the upcoming Hannover Messe Trade Show April 25—29, 2016. This series will highlight U.S. exhibitors that will participate in the world’s leading trade fair for industrial technology.

Guest blog post by Emma Pautler, Marketing Director at Global Delaware

Delaware Governor Jack Markell in Germany visiting Factory Berlin, the premier business startup accelerator in Europe. Factory Berlin will open it's U.S. campus in Delaware in 2016.

Delaware Governor Jack Markell in Germany visiting Factory Berlin, the premier business startup accelerator in Europe. Factory Berlin will open it’s U.S. campus in Delaware in 2016.

This is your first time at Hannover Messe. What factors influenced your decision to participate this year?

The opportunity to exhibit as part of the SelectUSA Investment Pavilion was a major part of our decision to participate in Hannover Messe.

Why is the Investment pavilion a natural home for you?

Global Delaware takes a vital role in transforming the region’s economy and building a prosperous global center for innovation. To do this, we hope to connect with investors and business development professionals who are looking to expand into the U.S.

What do you hope to accomplish at Hannover Messe?

We would like to develop ongoing global relationships with our partners from all over the world and connect with new investors, who are looking to open new operations in the U.S.

When and how did your organization enter the global marketplace? With what countries or markets are you currently engaged?

For over a century, Delaware has been known as the leader in corporate governance around the world. Companies from all nations incorporate in Delaware to benefit from the State’s predictable body of law, innovative arbitration and fair and responsive judges and court system. In the past few decades, it is becoming apparent that Delaware is also a great place to open and operate a business as well. Global companies from China, Germany and other countries in Western Europe have chosen to open their U.S. branch offices in Delaware.

What impact has this had on your organization or region? What advice do you have for other American organizations looking at the global market?

Foreign investment accounts for over 12 million U.S. jobs. In Delaware, foreign investment is a key economic driver, and global business activity sets the small State apart from larger counterparts in the region.

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A World of Innovation on Display at Hannover Messe

April 25, 2016

Chris Higginbotham is a Communication Specialist for the Mid-Atlatic region at ITA 

“The proof of the pudding is in the eating.” Those were the words of German Chancellor Angela Merkel as she joined President Barack Obama in opening the Hannover Messe 2016 trade show. And as she and the President saw today at the world’s largest industrial trade show, there is plenty to “eat” in the U.S. business community.

The two heads of state symbolically opened this year’s Hannover Messe, for which the United States is the official Partner Country for the first time in history. More than 430 U.S. companies, research institutions, and economic development organizations are exhibiting in this year’s show, making up the largest U.S. exhibitor delegation ever to Hannover Messe.

Obama and Merkel took a tour of several of the pavilions visiting several companies and organizations exhibiting some of the most innovative technologies in the world.

Autodesk has been working with cyclist Denise Schindler for more than a year to design a prosthetic leg to help her be more comfortable when competing.
“Hopefully going to help me win medals in Rio,” she told the President.

Twitter

#HM16USA

At the Kentucky pavilion, President Obama met with Space Tango, a company that designed equipment that will be installed on the International Space Station in about eight weeks. The equipment will be able to run dozens of simultaneous automated experiments in space for the pharmaceutical and semiconductor industries, and send the data back to Earth.

Twitter

#HM16USA

As President Obama said in his remarks, the U.S. exhibitors at Hannover Messe are “changing the way we live, the way we work, and the way we learn.” In walking the hallways – which have to be some of the longest hallways in the world – it is impossible to not have your eyes drawn side to side to see all the innovative products on display, from the examples above to renewable energy solutions, 3D-printed cars, robots, virtual reality, and more.

We hope you will follow the conversation about Hannover Messe all week using the hashtag #HM16USA. We will also be sharing updates from our team here in Germany all week long, to show you how the United States is partnering with the world to lead on innovation!

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New Jersey, The Garden State, Debuts at Hannover Messe, Connecting with International Companies, Showcasing the State’s Assets

April 23, 2016

This is a guest blog post By Margie Piliere, Chief Economic Development Officer, Choose New Jersey, Inc.

Almost all 50 States in the U.S.A. have a nickname. New Jersey’s? “The Garden State,” given the moniker in 1876 by an attorney politician farm owner due to the State’s thriving agriculture. The name still fits: agriculture remains a robust New Jersey industry.

But it’s our key manufacturing industries that bring the greatest bounty of economic growth to the Garden State. For example, in 2014 the Transportation, Logistics and Distribution Industry employed 360,618 workers – representing 11% of the State’s private sector workforce and contributing $55.5 billion to the State’s RGDP. Advanced Manufacturing and Finance also are top producers.

Many of these companies come to New Jersey from overseas. We are home to 1,100+ multi-national businesses and 270 foreign companies’ headquarters, including global giants BASF and Honeywell.

Exhibiting in the U.S. National Investment Pavilion at Hannover Messe enables us to continue broadening our connections with a wide array of manufacturers from around the world. We look forward to discussing the assets that make New Jersey an attractive place to do business.

One of those assets is our perfect location in the heart of the U.S. Northeast Corridor, giving companies easy access to one of the most concentrated and affluent consumer markets in the world. A business in central New Jersey can serve over 22 million consumers, who collectively have nearly $800 billion in disposable income and live within a 2-hour drive.

Our optimal locations provide strategic access to the world’s trade, financial and regulatory centers, including New York City and Washington D.C. Plus, we offer unparalleled access via road, rail, air or sea to nearly every place in the world. Our road and rail network – 2,800 miles of interstates and highways and almost 1,000 miles of freight lines, provides connections to virtually every road network and major market in North America.

Ours is the only U.S. state whose air, rail, pipe, air and port/marine facilities are within 1 square mile of each other. We have the 3rd largest seaport in North America and the biggest maritime cargo center on the East Coast. The Port of New York and New Jersey offers easy goods transport to national and international markets. When combined with the region’s air cargo network, the deep-water ports of Newark, Elizabeth and Bayonne serve as a North American gateway for international freight and a leading domestic cargo hub.

By air, New Jersey gives business travelers and companies needing to move cargo unparalleled access to destinations and connections almost anywhere in the world. Daily non-stop flights to more than 90 U.S. cities and 110 international destinations via Newark Liberty International Airport and other nearby airports, get you where you want to go.

Then there’s our workforce: New Jersey has the most highly-educated, highly-skilled workers in the U.S. Manufacturing, advanced manufacturing and technology companies find it easy to recruit top talent here. In New Jersey, 36.4% of our workforce graduates from college with a bachelor’s degree or higher. The national average: 29%. The State also has one of the highest high school graduation rates in the country: 89.7% compared to the 82% U.S. average.

New Jersey’s established workforce development and training programs provide quick response to employers’ rapidly-changing needs. We give prospective employees exactly the skills companies require, while the State’s Talent Networks connect employers with trained employees in 7 major industry clusters.

Choose New Jersey is proud to represent New Jersey at Hannover Messe. We offer companies interested in growing in our Garden State a full range of complimentary services. We’re here to help your company locate or expand, in the State of New Jersey.

For more information, please visit us on the web.

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Texas: Wide Open for Global Markets, Showcasing the nation’s leading export state at Hannover

April 23, 2016

Global trade is at the center of the Texas economy. As the 12th largest economy in the world, Texas continues to rank as the number one exporter in the U.S., a position the state has proudly held for the last 14 years.

In 2015, Texas exported more than $251 billion in goods. Texas exports alone accounted for more than 16 percent of all U.S. manufactured goods in 2015, and for the third year in a row, Texas has led the nation in high-tech exports—surpassing California by $6.3 billion.

Texas

Texas will participate in this weeks Hannover Messe

To ensure the Lone Star State continues to lead the nation in exports, Texas small businesses, along with statewide community representatives, are participating in Hannover Messe 2016 to showcase innovative products, services and investment opportunities to global markets.

With its centralized geographic position, superior infrastructure, significant international partnership and trade agreements, and competitive business climate, Texas is truly a globally-connected powerhouse. Just consider these key factors:

Access to global markets

One of the most important reasons investors choose Texas is to serve the massive U.S. market. Texas has the country’s second largest population and is strategically located as a main logistical hub of North America.

With 16 seaports and 11 deep water ports, 28 border crossings with Mexico, the most extensive freight rail system in the country, and more than 313,000 miles of public roads, Texas gives companies the ability to quickly move their products across the state, continent and world.

Texas’ 360 airports, including 26 commercial airports, make up the second-largest state system in the U.S. And its two largest airports, Dallas-Forth International and George Bush Intercontinental in Houston, serve as major domestic and international hubs with daily nonstop flights across the globe.

Mecca for foreign direct investment

Texas is a global destination for foreign direct investment, with 32 foreign trade zones and more than 1,400 foreign corporations with ongoing operations in the state.

Mexico and Canada continue to serve as Texas’ top trading partners, with more than $102.5 billion in goods exported into Mexico and $31.3 billion to Canada in 2014. Other major trading partners include China, Japan, South Korea, Brazil and Western Europe.

From 2010-2015, more than half of Texas’ FDI projects originated from Western Europe, where major economies like the UK and Germany drove investment. However, countries such as Canada and South Korea are near the top for overall capital investments into Texas.

Global leaders with major operations in Texas include Samsung, Toyota, BP, Siemens, Novartis, BASF, BAE Systems, LG, Shell, Philips and more—with endless market potential, the state continues to be a magnet for international trade and investment.

A powerful, robust workforce

Texas boasts a civilian labor force of 13 million, 36 public universities and 50 community college districts. Many regions in the state contain large industry clusters, which provide trained labor forces from which businesses can draw.

As a result, regions with existing labor pools continue to spur new business expansions and relocations in those industry sectors. The state’s excellent workforce training programs provide immediate, on-the-job readiness so workers can not only excel in job performance, but also in career advancement.

Texas is investing in science, engineering, research and commercialization activities, further elevating the state’s future growth. Texas also invested millions in higher education and university research programs, fueling the state’s 21st century advancement in technology, life science and other core fields.

Low operating costs

Texas continuously ranks on top for its business-friendly climate, thanks to its combination of low taxes and predictable regulations that offers significantly lower operating costs allowing businesses to flourish.

The state already imposes no personal or corporate income tax, and in June 2015, Governor Abbott signed legislation to cut taxes by nearly $4 billion, including a permanent 25 percent reduction in the business margins tax.

Lastly, businesses choose Texas because it offers competitive financial incentives such as the Texas Enterprise Fund, one of the most powerful deal-closing incentive programs in the nation.

Below is a list of Texas representation at Hannover Messe 2016:

Energy Industry Pavilion Hall 27, S. G50-15:
American Completion Tools provides wide range of oil and gas products and services
Apfelbaum Industrial manufactures energy industrial products and systems
Viking Cold Solution produces energy efficiency systems and mechanical equipment
SANA International imports and exports products in the renewable energy sector.

Digital Factory Exhibit Hall 6, S. K45-3:
• Appeterra is data exchange company specializing in products and services in Cloud and Supply Chain Integration

Production Automation Exhibit Hall 17, S. D58-06:
Concord Supply, manufactures extrusion-coated products and packaging materials and liners
Knight Electronics/Orion Fans specializes in thermal management and manufactures AC, DC fans
Open Exhibition Grounds Hall 3, Stand F06 / U.S. Investment Pavilion:
• Team Texas statewide economic development marketing association promoting job creation and capital investment in Texas.

For information on exporting and trade opportunities in Texas, visit http://www.TexasWideOpenForBusiness.com, or follow us on Twitter @TexasOne.

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Hannover Messe Exhibitor Spotlight: Proton Onsite

April 22, 2016

This post originally appeared on the Department of Commerce blog.

Ed. note: This post is part of a series highlighting the upcomingHannover Messe Trade Show April 25—29, 2016. This series will highlight U.S. exhibitors that will participate in the world’s leading trade fair for industrial technology.

Guest blog post by Kathleen Mullins, Marketing Specialist at Proton Onsite

Proton Onsite Team at Hannover Messe 2015

Proton Onsite Team at Hannover Messe 2015

This is not your first time at Hannover Messe. What factors influenced your decision to come back this year?

Historically, Hannover Messe has been a success trade show for Proton OnSite. We have benefited from the value-added services offered by the show organizers and associated organizations. This show is an outlet for Proton to promote its brand and target appropriate audiences for lead generation.

Why is the Energy and Mobilitec pavilion a natural home for you?

This exhibit is especially appropriate to highlight our PEM electrolysis expertise. Our products are used in hydrogen fueling, energy storage, the power plant industry, the laboratory market, the semi-conductor market, metal fabricating, military applications, and meteorological applications. Thus, Proton OnSite’s robust portfolio of hydrogen generation solutions is well suited for audiences visiting this pavilion.

What do you hope to accomplish at Hannover Messe?

Our goal is to leverage the platform that is Hannover Messe for lead generation, networking and brand promotion. We aim to identify opportunities where we can close business through either direct sale or through channels via distributors and representatives.

When and how did your company begin exporting? What countries do you have experience exporting to?      

Since 1996, Proton OnSite has been developing and applying hydrogen technology in creative and practical ways that best meet the diverse requirements of our customers. Proton OnSite has experienced continued commercial product revenue growth resulting in substantial contributions to the United State’s efforts to increase exports. Our strategy is to grow our international business which will result in increased export sales, and as a recipient of the President’s 2015 E Award for Export Success, we have proven that we are successful at doing just that.  Exporting is a vital component to the strategy of Proton OnSite’s market segmentation and diversification efforts. We have met with US Commercial Service representatives from several countries to understand more about their respective markets and meet with potential partners. Exhibiting an impressive install base (2500+ units fielded globally), Proton OnSite’s gas generation equipment to supports customers in over 75 countries.

What impact has exporting had on your company? What advice do you have for other American companies looking to start exporting?

“Proton OnSite has always valued the role export has played in expanding our business. It is our goal that as we continue to grow, we will leverage our exclusive focus on customer solutions industry leading experience, high quality products and attentive service to assure future success”. – Robert J. Friedland, President and Chief Executive Officer of Proton OnSite. We encourage other companies to reach out to their local and state representatives to learn more about how they can get involved in supporting the growth of U.S. export through the sale of their products.

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Hannover Messe Exhibitor Spotlight: Extreme Green Electric Vehicles, Inc.

April 22, 2016

This post originally appeared on the Department of Commerce blog.

Ed. note: This post is part of a series highlighting the upcoming Hannover Messe Trade Show April 25—29, 2016. This series will highlight U.S. exhibitors that will participate in the world’s leading trade fair for industrial technology.

Guest blog post by Neil S. Roth, President of Extreme Green Electric Vehicles Inc.

Full line of zero emission lithium ion iron phosphate battery powered vehicles

Full line of zero emission lithium ion iron phosphate battery powered vehicles

This is your first time at Hannover Messe. What factors influenced your decision to participate this year?

Hannover Messe is the world’s leading trade fair for industrial technology and serves as an amazing opportunity for Xtreme Green Electric Vehicles to debut its products to industry leaders and an eager global audience.

Why is the Energy and Mobilitec pavilion a natural home for you?

The broad-scale adoption of the electric vehicle could bring significant changes for society in terms of not only the technologies we use for personal transportation, but also moving our economies away from petroleum and lessening the environmental footprint of transportation. Green Electric Vehicles is the first company in the world to manufacture a full line of zero-emission lithium ion iron phosphate battery-powered specialty vehicles. Each XGEV vehicle has the power and ability of vehicles with internal combustion engines, without the pollution, noise, heat or carbon footprint. XGEV represents the gold standard of environmentally green products.

What do you hope to accomplish at Hannover Messe?

Connecting and cultivating business relationships with like-minded business and companies who are looking for environmentally green products. XGEV vehicles are the new standard for police, military, security and off-road commercial users.

When and how did your company begin exporting?

We were approached by a distributor in Mexico and have been exporting since 2010. We have exported our vehicles to Chile, Panama, Ecuador, El Salvador, Canada, South Africa, Saudi Arabia.

What impact has exporting had on your company? What advice do you have for other American companies looking to start exporting?

Exporting has expanded our sales base and now account for close to 50% of the volume.  I would tell other American companies that it is important to become part of the international market and to export.

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Hannover Messe Exhibitor Spotlight: Direct Online Marketing

April 21, 2016

This post originally appeared on the Department of Commerce blog.

Ed. note: This post is part of a series highlighting the upcomingHannover Messe Trade Show April 25—29, 2016. This series will highlight U.S. exhibitors that will participate in the world’s leading trade fair for industrial technology.

Guest blog post by Justin Seibert, President of Direct Online Marketing

This is your first time at Hannover Messe. What factors influenced your decision to participate this year?

Direct Online Marketing has been fortunate to help clients across a wide range of industries export to hundreds of countries. This success has lead us to focus on helping businesses worldwide reach their exporting goals through search engine and other forms of digital marketing.

Direct Online Marketing President Justin Seibert receives Governor’s Commendation for Exporting into new markets.

Direct Online Marketing President Justin Seibert receives Governor’s Commendation for Exporting into new markets.

We became aware of the opportunity to participate in the Hannover Messe trade fair through our valuable relationships with the United States and Foreign Commercial Service (USFCS) and the West Virginia Development Office.  Given the size and prestige of Hannover Messe – along with the United States being 2016’s partner country – we felt this opportunity was too good to pass up. We’re looking forward to meeting with and learning from other globally connected businesses who export into and from North America.

Why is the Industrial Automation pavilion a natural home for you?

We have worked with clients in this business sector. Additionally, we are proud to be showcased with other companies from our region in this pavilion.

What do you hope to accomplish at Hannover Messe?

We look forward to connecting with both fellow North American exporters and global businesses to learn about their exporting goals and successes.  It’s a great opportunity to learn best practices to help us and our clients.  Plus we appreciate the exposure we gain to new businesses we may be able to help.  We love helping businesses reach new clients, especially in countries where they’ve never sold before.

When and how did your company begin exporting? What countries do you have experience exporting to?

Direct Online Marketing began exporting in 2008 kind of accidentally.  Businesses just started finding us online and we were able to help them.  Our first foreign client came from Australia.  Since then we’ve sold into other countries, including Costa Rica, Germany, Hong Kong, Russia, South Africa, and the United Kingdom.

Along the same line, we started helping our US-based clients sell overseas, now to more than 100 countries worldwide.  Our exporting clients come from industries ranging from luxury watches to higher education.  One client – Wheeling Truck Center (http://www.class8truckparts.com/) – went from 0 exports to winning the President’s “E” Award in under five years.

Once we saw the success our clients were having, we started exploring exporting more seriously.  We started by attending a United States and Foreign Commercial Service (USFCS)  trade mission to Costa Rica and Guatemala.  Since then we have attended Trade Winds, done Gold Key Services, and coordinated our own personalized country missions through USFCS.  All these services have helped us expand our sales into new territories.

What impact has exporting had on your company? What advice do you have for other American companies looking to start exporting?

#1 on the list is making yourself aware of all the great resources available.  Start with the United States and Foreign Commercial Service (USFCS).  Just go to http://export.gov/eac/index.asp and search for your local office. Your rep will be a tremendous asset and can inform you of other free and low cost resources like the Small Business Association, your state development agency, the Export-Import Bank, and your District Export Council, which you can find here: http://districtexportcouncil.org/local-dec-locator.

The next thing we would recommend is looking at how much interest there is in your products or services in various country targets. Google is a great place to start for this.  The great thing about search engines is that you know the searcher’s intent.  You can reach them when they’re most interested – when they’re looking for more information about what you sell.  You don’t need to sell products online either.  This can be a great tool for service providers. To start, sign up for a free Google AdWords account.  You’ll need to put in a credit card, but you never need to spend any money with them.  That provides you access to their Keyword Planner. Here you can enter keyword phrases or just your website to find out how often people are searching for what you’re selling in various countries and regions.  Use translated materials to find results in local languages.

If there’s decent search volume, you can take a next step of sharing these results with your local USFCS to get a country assessment or to run a small test campaign to reach new prospects.