Archive for the ‘Uncategorized’ Category

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A Middle Class Market of 350 Million People

January 10, 2017

Curt Cultice is a Senior Communications Specialist in ITA’s U.S. Commercial Service

Country Commercial Guides Put Africa into Focus

With so many global opportunities, what are some expert suggestions as to which markets U.S. companies should include in their initial research?  In a recent blog, Jack Leslie, Chairman of Weber Shandwick and the U.S. African Development Foundation as well as a member of the President’s Advisory Council on Doing Business in Africa, offers some valuable insight:

“The integration of the African continent in the global economy is one of the most significant — and, to me, energizing — trends of our time. Companies looking for the next great business market to invest in or sell goods and services are flocking to Africa — and for good reason. Africa’s middle class has expanded to 350 million people. Between now and 2025, Africans are expected to spend an estimated $4 trillion — equal to the size of Japan’s economy today.”CCG

Expanded U.S. Commercial Service Footprint

As part of President Obama’s Doing Business in Africa initiative (DBIA), the U.S. Commercial Service recently expanded its footprint throughout sub-Saharan Africa. In addition to its offices in Nigeria, Kenya, Ghana and South Africa, the U.S. Commercial Service has increased its presence from four countries to eight by opening new offices in Angola, Ethiopia, Mozambique, and Tanzania. The U.S. Commercial Service also partners with the State Department in 23 U.S. embassies throughout Africa which also provide export promotion services.

For many current and potential U.S. exporters and investors, the growing opportunities in Africa make the new Country Commercial Guides (CCGs) even timelier. Why? Because now there’s even more Africa market research available through updated and expanded CCG global coverage. In 2016, the Africa portfolio has been upped to 32 countries, with the addition of new CCGs from the Sub-Saharan Africa countries of Chad, Sao Tome and Principe, Uganda, and Zimbabwe—bringing the total CCG coverage to more than 140 countries worldwide.

Each CCG features “boots-on-the-ground” market intelligence compiled by U.S. commercial and economic officers based at U.S. embassies and consulates abroad. The CCGs include market-by-market economic overviews, selling techniques, investment climate considerations, trade financing options, and business travel advice and resources.

In addition, the CCG portfolio also includes a World Bank Group Commercial Guide that provides insights into how World Bank-funded projects work, and how American firms, from prime contractors to subcontractors and suppliers, can identify and access opportunities, including those in Africa.

A Growing Regional Business Environment

According to the International Monetary Fund, Africa has three of the world’s top-ten growing economies in terms of projected percentage real GDP growth for 2016: Côte d’Ivoire is the 3rd fastest growing economy at 8.0%, Tanzania is 6th at 7.2%, and Senegal is 9th at 6.6%. The World Bank’s Doing Business Report recently ranked Sub-Saharan African economies among the world’s top improvers of business climate.

Along with citing Africa’s sustainable growth, rising incomes, and economic diversity, Leslie points to another major trend of interest: while Africa’s GDP and labor force are today highly dependent on agriculture, the manufacturing sector is also growing and is expected to double from $500 billion in economic output today to $930 billion by 2025.

“Africa has the advantage of a young population and will soon have the world’s fastest rate of urbanization,” Leslie says. “Africa’s young workers are highly entrepreneurial and increasingly skilled and educated. Within two decades, Africa’s workforce will be larger than either that of China or India.”

Need further incentive to explore the African market? Read on to what Leslie has to say:

“In my capacity as Chairman of the U.S. African Development Foundation, I have seen first-hand the power of African entrepreneurship, and the eagerness of the continent’s young workforce to partner with investors from the U.S. and around the world. Africa is the continent of the future. I would encourage U.S. companies to update their global business strategies today to ensure they are positioned to take advantage of Africa’s rising.”

Is your company ready to get started? Do your research now by visiting the U.S. Country Commercial Guides at www.export.gov. On the site, you can also find out more about U.S. Commercial Service export assistance through our global network of 108 U.S. Commercial Service offices across the United States and in U.S. embassies and consulates in more than 75 countries, including our offices in Africa.

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Get Ready for Hannover Messe 2017!

January 9, 2017

Jana Dorband is Senior Investment Specialist at the U.S. Embassy Berlin

Hannover Messe – the world’s leading industrial technology trade show – will take place on April 24 – 28 2017. SelectUSA will again lead a robust delegation to the event, and host the U.S. Investment Pavilion in Hall 3. 

Hannover Messe 2017 – the world’s leading trade fair for industrial technology – is just around the corner.  Once again, the United States Investment Pavilion will provide a platform for U.S. economic development organizations to showcase their regions to thousands of potential investors. More information, including pricing and registration information, can be found on our flyer.

The official lead theme in 2017 will be “Integrated Industry – Creating Value”, drawing attention to the long-term impact of the fourth industrial revolution on issues beyond mere production technologies.  Key questions on the agenda will include:

  • What are the long-term benefits we gain from digitalization?
  • How will companies adapt to the new technologies?
  • What are the implications for the workforce, for training and for education?
  • What partnerships do we need to forge – across industry sectors, between businesses and government and between countries – to further advance technological change?

Last April, President Barack Obama and German Chancellor Angela Merkel joined the stage to officially open Hannover Messe 2016.  Many of us sat in the audience that night and witnessed what was truly a historic moment.  For the first time in the fair’s 69-year history, the United States served as the official Partner Country.  President Obama was the first sitting U.S. president to attend the show.

The U.S. delegation was the largest it has ever been – over 350 U.S. companies and research institutions, including 200+ small and medium-sized companies, and 90+ U.S. economic development organizations (EDOs).  Partner Country status afforded U.S. pavilions maximum exposure to over 200,000 visitors, 6,000 EDOs and industrial exhibitors, and thousands of journalists and bloggers across 27 exhibit halls.

Our SelectUSA team coordinated the Investment Pavilion, which was the heart of the U.S. presence at the show and provided EDOs with a unique platform to meet and engage with international investors and our own team of investment specialists from around the world.

“This fair gave us a very good opportunity to develop FDI leads with companies we never would have identified with other methods.”Appalachian Partnership for Econ

At Hannover Messe 2016, we witnessed first-hand how the digital age has revolutionized manufacturing, turning traditional production sites into “smart factories.”  This year’s focus on creating value underlines once again that Hannover Messe is more than just a trade show.  It has convening power for decision makers around topics that will shape the future of our economies and our global competitiveness. As Secretary Penny Pritzker pointed out at the event’s 2016 Economic Forum: “[I]n a globalized economy, the separate pursuit of our visions is insufficient. Advanced manufacturing relies on highly integrated processes and supply chains that transcend international borders.” There is no better place to forge these alliances than Hannover Messe.  Whether you are a company or an EDO – if you want to participate in the new age of manufacturing, you can’t afford to miss this opportunity.

Show the world what you have to offer and join the 2017 U.S. delegation to Hannover!  Please contact the SelectUSA team or Ethan Carter with Hannover Fairs USA with any questions or for more information.   We look forward to working with you.

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Questor Technology: A Success Story

January 5, 2017

Audrey Mascarenhas is President and CEO of Calgary-based Questor Technology Inc.

Questor is a clean technology company whose core commercial business is providing high efficiency waste gas incineration.  Energy efficiency is a key benefit with Questor and this has resulted in additional technology offerings such as waste heat to power and waste water vaporization. As Questor continues to provide solutions that eliminate toxic gases and result in cleaner air, these new technologies that utilize excess heat will lower costs and increase site efficiencies for Questor’s customers. In an ever-changing regulatory landscape, Questor provides its clients with peace of mind with best in class performance, innovative solutions and cost cutting technologies that deliver compliance and social license.

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Audrey Mascarenhas

When Audrey reflects on her company’s increasingly successful expansion into the United States, she notes that her introduction to SelectUSA by CS Calgary and subsequent participation in the Canada delegation to the 2015 SelectUSA Summit were key accelerators for Questor’s rapid and successful expansion into the United States. “During the 2015 Summit, Ambassador Bruce Heyman introduced me to Colorado Governor John Hickenlooper; the governor subsequently connected me to his economic development and regulatory teams. I decided to stake a claim in Colorado for the expansion of Questor. The U.S. Foreign Commercial Service team in Calgary and their colleagues in Washington continue to partner with Questor as we expand into new U.S. markets.”

Not one to sit still, Audrey also made similar connections with that state’s economic leaders during the 2015 Summit, recognizing opportunities for establishing fabrication and operations centers in Florida.

Today, Questor employs approximately 25 people in Alberta and Colorado and 3 in Florida.

The SelectUSA Investment Summit will be held June 18-20, 2017. This is the highest-profile event dedicated to promoting foreign direct investment (FDI) in the United States. This signature event provides an unparalleled opportunity to bring together companies from all over the world, economic development organizations from every corner of the nation, and other parties working to facilitate business investment in the United States. For more information on this years event, please visit us on the web.

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International Buyer Program Select Recruits Buyers and Supports U.S. Exhibitors at the National RV Trade Show

December 28, 2016

ITA’s International Buyer Program SELECT once again supported the National RV Trade Show in Louisville, KY, Nov. 28 – Dec. 1, 2016. The Program helps promote the show to target markets in an effort to draw pre-screened foreign buyers to meet with U.S. exhibitors at the event.  The National RV Show is an industry- only event, organized by the Recreation Vehicle Industry Association (RVIA), which features approximately 900 motorhomes and travel trailers by 50 manufacturers and over 200 supplier exhibits.  This year, the show drew over 7,600 attendees, including RV dealers, manufacturers and suppliers.  Through the IBP Select Program, ITA promoted the show internationally and recruited 73 international buyers to meet with U.S. exhibitors.

As an International Buyer Program (IBP) Select event, the National RV Trade Show also was a platform for promoting U.S. exports bringing international buyers from China (32), Korea (23), Italy (3), and the United Kingdom (6) for business-to-business matchmaking with U.S. firms exhibiting at the show.  Buyer delegations also came from Peru (6) and Colombia (3).  Delegates met with U.S. exhibitors and purchased RV models displayed on the show floor.

During the show, staff from ITA and the U.S. Export-Import (EXIM) Bank gave presentations on “Why Exporting Matters to the RV Industry” and “Creative Ways to Finance Your RV Exports.”  The seminar included presentations by Industry & Analysis’ Charlie Rast (Office of Consumer Goods) on RV industry top global markets, Jessica Son (Commercial Service – Seoul, Korea) on the RV market in Korea, Jessica Tan (Commercial Service – Beijing, China) on the RV market in China, Mark Cooper (Commercial Service – Indianapolis, IN) on export strategic planning, and Mark Klein (EXIM Bank) on export financing.

The U.S. RV industry  is currently experiencing record growth, as RV sales have been their strongest in nearly four decades.  According to RVIA, RV shipments, which include motorhomes and travel trailers, are expected to total 419,500 in 2016. This represents an increase of more than 12 percent over the previous year, and 438,100 in 2017.  U.S. companies are the largest manufacturers of RVs globally, producing more than twice as many RVs annually compared to the rest of the world combined.  The RV industry is a significant sector within the recreational transportation industry and was profiled in ITA’s 2016 Top Markets report. 

The International Trade Administration is now accepting applications for the International Buyer Program (IBP) and IBP SELECT service for trade events taking place between January 1, 2018 through December 31, 2018. Click here for details regarding the application, eligibility, participation requirements, and selection process. 

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Largest Annual U.S. Government Trade Mission Heads to Southeast Europe

December 21, 2016

Leslie Drake is the Director of the U.S. Commercial Service Team in West Virginia, and is Project Director for the Trade Winds-Southeast Europe Forum and Trade Mission.

After ten years of creating business success for hundreds of U.S. companies in promising markets around the world, I’m proud to announce that the Trade Winds forum and trade mission will head to Southeast Europe in October 2017.

Our Commercial Service team will lead U.S. companies from across business sectors to meet with prospective business partners, government decision-makers, regional press outlets, and European market experts. Trade Winds-Southeast Europe will be an excellent opportunity for companies to find insight and access to markets that are heavily investing in growth and are receptive to U.S. partners and products.

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Trade Winds will feature a business forum in Romania, with networking events with government leaders, plenary sessions with U.S. companies already finding success in the region, and one-to-one business counseling with market experts on the ground in Europe.

Optional mission stops in Bulgaria, Croatia, Greece, and Serbia will connect U.S. companies to qualified, pre-screened potential partners that can help your business hit the ground running in new markets.

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1-on-1 counseling with Lain America market experts at Trade Winds.

We chose these markets because of their projected growth and their strategic location as potential footholds in a larger European export strategy. The region features strategic ports and bustling overland trade routes to established markets, and these individual markets are all heavily investing in infrastructure growth and market development.

Companies that look to Southeast Europe now will be in on what we see as a promising trend for global business.

Our Commercial Service teams in the United States and Europe are excited to welcome what we know will be a strong U.S. delegation for Trade Winds, and to see these U.S. companies succeed in what we know is a promising region. If your company or organization is ready to find new customers in Europe, please join us at Trade Winds-Southeast Europe.

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How Manufacturers Can Energize Their Trade Show Cycle in 2017

December 19, 2016

Pamela Plagens is a Senior International Trade Specialist at the International Trade Administration

Manufacturers are always looking for synergies within their operations: when two things work together to deliver a result that’s greater than their individual impact.

Now, allow us at ITA help your company realize the synergy of participating in two very important events in 2017 to grow your international sales: Discover Global Markets: Advanced Manufacturing and HANNOVER MESSE.

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Just like manufacturers look to maximize efficiencies in their operations, using both Discover Global Markets: Advanced Manufacturing and HANNOVER MESSE can provide synergies to your export business in 2017.

Here’s how you can parlay both events to take your export business to the next level:

Discover Global Markets: Advanced Manufacturing, Feb. 16 – 17, Scottsdale, Arizona

The Discover Global Markets series offers a way for U.S. companies to gain specialized market intelligence from around the world at an unbelievable value. You can meet one-on-one with U.S. commercial diplomats from over 20 countries to gain customized market intelligence for your firm. Why travel to 20 different international markets when the markets can come to you?

An executive at Pampered Perch, a Texas-based manufacturer of products for nail and hair solons, had this to say after attending a previous Discover Global Markets event:

“This conference was extraordinarily well done…I got all the contacts I will need to pursue export opportunities in Canada, Singapore, and France.  Thank you for your excellent, efficient and informative conference.”

Discover Global Markets: Advanced Manufacturing will also feature industry experts who will share export opportunities in Latin America, Asia, and Europe in engaging formats.

Now is the time to sign up! The cost is only $425 – a bargain considering the value you’ll bring back to your company.

Attending the Discover Global Markets event in sunny Scottsdale (in February, no less) is one of the most cost-effective ways to gain global market intelligence to your firm. Taking that market intelligence and finding willing buyers is the next step, which is where the HANNOVER MESSE fair comes in.

HANNOVER MESSE, April 24 – 28, Hannover, Germany

HANNOVER MESSE is the world’s largest industrial technology trade fair, featuring seven leading trade shows and an investment summit all in one. More than 200,000 attendees from more than 70 countries come to Hannover for the event – it’s a “who’s who” for both the manufacturing and technology industries where U.S. companies have had great success finding business partners.

As one example, Insequence, a Tennessee-based small business that makes software for the manufacturing and logistics industries, attended HANNOVER MESSE for the first time last year. They were looking for a way to promote their expansion into Europe, and as a result of attending HANNOVER MESSE the company was able to make sales in Europe and North America. Here’s what their marketing manager had to say after attending HANNOVER MESSE:

“We came into contact with potential end-user companies that we would have never met due to their geographical location. HANNOVER MESSE and the Commercial Service have provided us with substantial publicity, branding and public relations opportunity.”

HANNOVER MESSE is the place to put your market intelligence into action, it’s where you can show off your products, meet with prospective buyers, and move your new contacts towards that all-important purchasing decision. Booths in the U.S. pavilion at HANNOVER MESSE start at $7,200.

Finally, there’s a common thread that weaves itself between these two events that will delivery maximum value for your firm: the U.S. Commercial Service. The trade experts at the U.S. Commercial Service will support any and all of the attendees at Discover Global Markets: Advanced Manufacturing, as well as those U.S. companies who make the trip to HANNOVER MESSE. They will help you formulate your export strategy, identify the most promising international markets, help schedule meetings with buyers, and ensure you’re making the most of both events.

So as your 2017 calendar comes together with trade shows and events, I strongly encourage you to talk with the U.S. Commercial Service about how these two events can “work together” to save you thousands of dollars and take your export business to the next level.

 

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Three Reasons to Apply to the U.S. Maritime Technology Export Initiative

December 14, 2016

Derrick Small is a Communications Specialist for the Pacific South Network for the U.S. Commercial Service

This post contains external links. Please review our external linking policy.

Recently, the U.S. Commercial Service of the International Trade Administration (ITA) along with The Maritime Alliance (TMA) announced the first Maritime Technology Initiative to support U.S. Blue Tech companies with global expansion.

The press conference included TMA executives, Congresswoman Susan Davis (D-CA); Supervisor Greg Cox (First District) and Holly Vineyard, principal deputy assistant secretary for the U.S. Commercial Service.

“This is the first time that funding has been awarded to focus on maritime technologies, which we see as a growth opportunity for U.S exports given the increasing global demand of ocean technologies,” said Vineyard.

Three Reasons to Apply:

Financial Support to Increase Exports

The U.S. Maritime Technology Export Initiative aims to increase exports among U.S. maritime technology companies. The initiative received $297,000 in federal funding from ITA’s Market Development Cooperator Program (MDCP).

“Our goal is to position the United States to get ahead of that curve and support marine tech companies who have developed innovative ocean technologies to meet that growing demand,” said Victoria Yue, oil and gas trade specialist with ITA’s Office of Energy and Environmental Industries. “To do this, collaboration with organizations like The Maritime Alliance is essential.”

The Maritime Alliance will match the MDCP award with a $948,570 investment. Each MDCP award winner pledges at least two-thirds of the project costs and to sustain its project after the initial MDCP award period ends.

“The U.S. Maritime Technology Export Initiative will increase exports by assisting small companies to attend ocean technology related trade shows and trade missions over the next three years,” said Greg Murphy, executive director of The Maritime Alliance.

Aron Davidson, senior international trade specialist with the U.S. Commercial Service, adds that the MDCP gives additional resources for TMA members to take advantage of USCS services which may serve as a multiplier effect for export promotion.

“The MDCP has raised the profile of the marine technology sector which is a large and important industry throughout the US but particularly here in the San Diego region which plays host to 200+ marine technology-oriented businesses,” said Davidson.

Develop International Partnerships

The Organization for Economic Cooperation and Development (OECD) estimates that the value of the Ocean Economy is expected to reach $3 trillion annually by 2030 up from $1.5 trillion in 2010.

The U.S. Commercial Service’s Maritime Technology Industry Primer states that ITA anticipates that countries and communities will invest heavily in maritime, ocean and port infrastructure over the next decade. In particular, several strong trends in the marine technology industry offer opportunities for U.S. companies in maritime defense and security, shipbuilding, ocean observation and data management, offshore oil and gas and port infrastructure and services.

“The marine technology sector, made up in significant part of small and medium businesses, is inherently export oriented,” adds Davidson. “Many of the world’s nations touch the oceans and as such have a need for marine technology. This means that there is a tremendous market for US-made marine technology across the globe that will only increase over time.”

Open to all Small U.S. Maritime Technology Companies

According to Yue, any small maritime technology company from the United States may apply to join the initiative regardless of membership status with TMA.

“The MDCP specifically targets SMEs and intends to support companies that are first-time trade show participants,” said Yue. “Over the next three years, we anticipate that the U.S. Maritime Technology Export Initiative will fund up to 90 small and medium sized companies to participate in trade shows and trade missions, starting with Oceanology International North America, which is being launched at the San Diego Convention Center February 14-16, 2017.”

Other events include the Ocean Business trade show April 4-6, 2017 in Southampton, UK, Oceanology International, March 13-15, 2018 in London and Blue Tech Trade Mission to Europe in April 2017.

Applications will be available mid-November 2016, and due December 23rd, 2016 for consideration by a national advisory panel.  For more information, visit www.bluetechexports.org or contact TMA Executive Director Greg Murphy at grmurphy@themaritimealliance.org.

The U.S. Commercial Service is the trade promotion arm of the U.S. Department of Commerce’s International Trade Administration. U.S. Commercial Service trade professionals in over 100 U.S. cities and in more than 75 countries help U.S. companies get started in exporting or increase sales to global markets. For information on the U.S. Commercial Service contact your local trade specialist.

Oceans span the globe – does your Marine Technology business? Keep your company growing by devising or expanding your international export strategy. The U.S. Commercial Service’s Marine Technology team can help your company take advantage of worldwide sales opportunities. Locate Marine Technology Specialist.