Posts Tagged ‘Look South’

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U.S. Secretary of Commerce Penny Pritzker Concludes Her First Trade Mission in Mexico

February 10, 2014

This post originally appeared on the Department of Commerce blog.

Secretary Pritzker is joined by U.S. Ambassador Wayne and Mexico's Secretary of Economy, Ildefonso Guajardo Villarreal during her trade mission to Mexico City and Monterrey, Mexico.

Secretary Pritzker is joined by U.S. Ambassador Wayne and Mexico’s Secretary of Economy, Ildefonso Guajardo Villarreal during her trade mission to Mexico City and Monterrey, Mexico.

On Friday, U.S. Commerce Secretary Penny Pritzker concluded her five-day trade mission in Monterrey, the largest business center in Mexico after Mexico City.

Among her many trade mission events, Secretary Pritzker met with Margarita Arellanes Cervantes, Mayor of Monterrey, and Jose Luis Pier Castello, President of Lowe’s Mexico – one of the leading hardware chains in the world – to highlight the importance of promoting corporate social responsibility and to recognize Lowe’s and other American companies doing business in Mexico for their focus on these efforts. At a Lowe’s store in Monterrey, Secretary Pritzker expressed her appreciation for employee volunteerism and acknowledged the importance of companies’ involvement in the communities in which they operate.

After Lowe’s opened its first two stores in Monterrey in 2010, the company, began looking for ways to get involved in the Monterrey community. The company has since supported local schools with donations, volunteer time, and construction expertise. Secretary Pritzker said that Lowe’s commitment to the Monterrey community reflects the values of many American companies that invest in Mexico, and that U.S. companies are committed to staying active in the region.

In addition to meeting with Mexican government officials in Monterrey, Secretary Pritzker met with employees at the U.S. Consulate in Monterrey as well as the Department of Commerce’s Monterrey team, thanking them for their public service and for their assistance in promoting Mexican investment in the United States.

Last week’s trade mission, which also included a visit to Mexico City, provided the 17-company business delegation with opportunities to establish relationships that will help promote their technologies and services in Mexico’s rapidly expanding infrastructure sector to support job creation in both countries. The mission also allowed Secretary Pritzker to focus on two of her main priorities as Commerce Secretary – helping U.S. businesses export goods and services and encouraging investment in the U.S.

Mexico is one of the United States’ largest trading partners, and the United States will continue building and strengthening relationships with its southern neighbor.

Learn more about this trade mission, and read about other highlights of the Secretary’s trip, including her meetings with Mexican government officials, her speech at a breakfast event hosted by the American Chamber of Commerce and the Mexico-United States Entrepreneurship and Innovation Council (MUSEIC), and her remarks at the Mexico Chamber for Industrial Transformation of Nuevo Leon and Cintermex Luncheon.

Secretary Pritzker’s next trade missions include trips to the Middle East from March 8-14 with stops in the United Arab Emirates, Saudi Arabia, and Qatar, and to West Africa May 18-23 with stops in Ghana and Nigeria.

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Gold Key Matchmaking Service helps Indiana firm to “Look South”

February 7, 2014

Conner Moore recently completed an internship in the International Trade Administration’s Office for Export Policy, Promotion, and Strategy.

Even though the Look South initiative is just getting started companies like Indiana-based Escalade Sports are already looking south by using Mexico as a stepping stone to other Latin American markets. Escalade is an internationally known manufacturer and distributor of sporting goods brands. Back in 2005, National Account and International Sales Manager Marla Fredrich targeted sales to Mexico as a springboard to Latin America.

After teaming up with Dusan Marinkovic, a trade specialist with the International Trade Administration’s U.S. Commercial Service (CS) in Indiana, Escalade benefitted from export counseling and the CS Gold Key Matchmaking Service.

This service helps U.S. companies find potential overseas business opportunities by arranging business meetings with pre-screened contacts, representatives, distributors, professional associations, government contacts, and/or licensing or joint venture partners.

Through the Gold Key, Fredrich traveled to Mexico and met with pre-screened prospective business partners arranged by CS trade professionals at the U.S. Embassy.

As a result of ongoing CS assistance, Escalade made its first sale to Mexico and continues to increase its sales to the country. Having established a foothold in Mexico, Escalade has since looked south and started exporting to other parts of Latin America, including Colombia and the U.S.-Central America-Dominican Republic Free Trade Agreement countries of El Salvador and the Dominican Republic.

Fredrich is upbeat about the region, and sees a lot more opportunity.

“We are now reaping the fruits of our hard work in making new sales to world markets, and Latin America has become a key focus of our international business strategy,” she says. “There’s no doubt that learning the ins and outs of selling to Mexico and working with the Commercial Service gave us more confidence in expanding our sales to other parts of Latin America.”

Fredrich also said that Escalade’s involvement in exporting and international diversification has enabled it to weather the changes in the global economy, and to grow and become more internationally competitive. As a result, the company has been able to sustain and support many new jobs in the United States.

Whatever and wherever your business is, the International Trade Administration can help any company that is ready to start exporting, expand to new markets, and begin to “Look South.”

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Look South Campaign Focuses on U.S. Export Potential

February 5, 2014

Moshtayeen Ahmad recently completed an internship in the International Trade Administration’s Office for Export Policy, Promotion, and Strategy.The Look South campaign is encouraging companies to seek export opportunities in Latin America.

Favorable market trends in Latin America make the region an excellent potential market for your business’s products and services. These countries all enjoy open and regionally integrated economies and growing middle classes.

That’s why Commerce Secretary Pritzker is in Mexico on a business development mission – Mexico can be a great destination for your products and services, and a launching pad into more markets in the region.

The Department of Commerce’s Look South campaign is helping even more U.S. companies enter these markets and identify new opportunities in high demand industries.

Bilateral trade data shows that there is tremendous unmet potential for diversifying U.S. exports to Latin America. These countries are rapidly modernizing their industries and broadening their consumer base.

For small and medium-sized businesses (SMEs), there are many opportunities in sectors where U.S. goods and services are highly desired. Some are highlighted in our most recent Country Commercial Guides, including medical equipment, agricultural equipment, franchising, and environmental technologies. SMEs have the opportunity to become globally competitive in many of these industries, but often are the least likely to be aware of opportunities beyond Mexico.

The Look South campaign takes advantage of already existing resources like local U.S Export Assistance Centers and commercial experts in each Look South market. Services include assistance in picking the right market for your business, getting your goods ready to ship, and understanding regulations in each country. Businesses can attend trade events that bring U.S. companies and foreign buyers together to expand on opportunities. The U.S. Commercial Service also offers guidance on trade financing assistance.

To get more detailed information on the best prospects and market intelligence for each sector in the Look South countries, visit our website.

You can also visit the Market Research Library (MRL) for a complete collection of all our market research, including our Country Commercial Guides, Best Market Reports and Market Research Reports.

Our team is standing by to help your business find success in Latin America. Find out how we can help!

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U.S. Secretary of Commerce Penny Pritzker Begins First Official Trade Mission in Mexico

February 3, 2014

This post originally appeared on the Department of Commerce blog.Infographic shows that current trade in goods with Mexico is eight times what it was in 1990

U.S. Secretary of Commerce Penny Pritzker officially began her five-day trade mission to Mexico today, starting the trip in Mexico City. She is joined by representatives from 17 U.S. companies looking to expand partnerships and develop effective strategies for accessing and doing business in the Mexican market.

The focus of this trade mission is to promote U.S. exports to Mexico by helping export-ready U.S. companies launch or increase their business in a number of key industry sectors including advanced manufacturing, information and communications technology, and health IT and medical devices. The companies joining the Secretary address the demand of these growing industries in Mexico.

“The 17 companies who have joined me on this important mission represent the best of American business. These outstanding and innovative companies understand that selling American products overseas is a crucial component to growing and creating jobs,” U.S. Secretary of Commerce Penny Pritzker said.  “I am delighted we can help these companies expand their presence in Mexico through this business development mission.”

The U.S.-Mexico bilateral relationship is among the United States’ closest and most extensive in the world and one of the reasons it was selected by Secretary Pritzker as the destination for her first trade mission. Mexico is the United States’ third-largest trading partner, and approximately $1.3 billion of merchandise trade and one million people cross the 2,000 mile shared border daily. In addition, deeply integrated supply chains in North America and an established free trade agreement make it easy for Mexico and the U.S. to do business with one another.

The Department of Commerce recognizes that there is incredible potential for both countries to deepen their economic relationship and for U.S. and Mexican companies to do business together. With common values and shared aspirations for prosperity, it is a crucial relationship for both nations, and with Canada’s involvement, it can help make the North American platform the most competitive in the world.

During her trade mission to Mexico, the Secretary will meet with U.S. Ambassador to Mexico Tony Wayne, Secretary of Finance Luis Videgaray, Secretary of Economy Ildefonso Guajardo Villarreal, Secretary of Communications and Transportation Gerardo Ruis Esparza, Minister of Health Mercedes Juan Lopez, state and city government officials, and CEOs of Mexican and U.S. companies.

Additional details about the Secretary’s mission to Mexico City and Monterrey will be announced in the coming days.

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Looking South for Your Next Business Opportunities

January 10, 2014

Guest blog post by Michael Masserman, Executive Director for Export Policy, Promotion, and Strategy, International Trade Administration, U.S. Department of CommerceThe Look South campaign is encouraging companies to seek export opportunities in Latin America.

This post originally appeared on the Department of Commerce blog.

This week Commerce Secretary Penny Pritzker announced the Look South Initiative, a movement to help American businesses leverage the Free Trade Agreements the United States shares with 11 countries in Latin America.

The Initiative is an important new part of the Commerce Department’s Open for Business Agenda, supporting American companies looking to increase their global presence.

More and more businesses are exporting, which is leading to record levels of exports for the country. That supports the U.S. economy, and it helps create jobs here at home.

However, most companies that currently export are only taking advantage of one market. Companies exporting to one market average roughly $375,000 in export sales. For a company exporting to two-to-four export markets, that average nearly triples to $1 million in sales. It’s clear that exporting to additional markets improves a business’s bottom line.

For businesses looking to expand their export markets, “Looking South” is a simple way to start. More than half of our free trade agreements are in Latin America, which generally equates to greater ease in entering those markets. Tariffs are low if they exist at all, which can mean a lower cost of doing business.

The best news of all is that we have your back. The entire Department of Commerce is backing this effort along with the International Trade Administration (ITA), the State Department, the Small Business Administration, the Export-Import Bank, Department of Agriculture, the Overseas Private Investment Corporation, and the U.S. Trade and Development Agency.

Here are some ways for you to be a part of the movement:

  • Check out ITA’s Trade Winds – The Americas event in May to connect to a world of opportunity in the Americas. Our Commercial Service team will support you through a series of business-to-business meetings in Colombia, Panama, Chile, Ecuador, and Peru.
  • Visit export.gov/LookSouth to learn about federal resources available to support you. The site features research on a number of markets and industries, and provides tips about doing business in Latin American markets.
  • Visit your nearest Export Assistance Center to enlist the support of our international trade specialists.
  • Send an email to looksouth@trade.gov with any other questions.

Your business’s next big opportunities could be right here in your hemisphere.