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Calynn Jenkins is an intern in the International Trade Administration’s Office of Public Affairs. She is studying political science at American University.
The United States’ growth in travel and tourism exports is the result of more than just a roll of the dice. Export success in this industry requires partnerships. Partnerships among government agencies as part of President Obama’s National Travel and Tourism Strategy have helped, and government leaders took another step earlier today.
Tuesday morning, Acting Deputy Under Secretary of Commerce for International Trade Kenneth Hyatt signed a Trade Promotion Partner Memorandum of Agreement (MOA) with the Las Vegas Convention and Visitors Authority (LVCVA). This agreement between the International Trade Administration (ITA) and LVCVA creates a strategic partnership in order to strengthen Nevada’s tourism sector.
“LVCVA and ITA share a common mission to increase travel and tourism in the United States in order to boost our economy and create jobs,” said Hyatt. “I am pleased to commemorate our new partnership that will be instrumental in helping the Southern Nevada region increase the number of international visitors it attracts.”
Signing this agreement with Las Vegas makes sense; Las Vegas is a key destination for international travelers, with 39.7 million visitors in 2012. LVCVA has a goal of increasing the percentage of international visitors to Nevada from 17 to 30 percent.
“We will leverage the strength of the Las Vegas brand and the Las Vegas Convention Center’s World Trade Center designation to further position Las Vegas as a global business destination,” said LVCVA President/CEO Rossi Ralenkotter.
“Tourism drives the economic vitality of Las Vegas and supports nearly half of all the jobs in Southern Nevada,” said Clark County Commissioner Tom Collins. “The business community understands the importance of the industry.”
Not only will this agreement help the state of Nevada’s tourism sector and economy, but it supports nationwide growth in the industry. Travel and tourism supported 7.5 million jobs for American workers in 2012.
The International Trade Administration is committed to the continued growth of the U.S. travel and tourism sector. To learn more about our efforts visit the Office of Travel and Tourism Industries and for detailed information on international travel and tourism visit the 2012-2018 forecast.