Tanya Cole is the Senior U.S. Commercial Service Officer at the U.S. Embassy in Addis Ababa, Ethiopia.
Today in Ethiopia and in four other growing African markets, 10 U.S. companies are exploring opportunities to do business in Africa. These five simultaneous trade missions are all part of Trade Winds—Africa, the largest-ever U.S. government-led trade mission to the continent, ultimately bringing more than 100 U.S. companies to eight growing African markets.
For the ten companies that came to Ethiopia as part of Trade Winds, we were able to connect them directly to business development opportunities here on the ground. These are promising opportunities in sectors ranging from IT security to health and beauty products.
As a commercial officer in Ethiopia, it’s easy to see why U.S. companies consider Africa a promising market. Sub-Saharan Africa is the second-fastest growing region in the world. Ethiopia’s average GDP growth during the last five years has been higher than 7 percent, and the country’s strategic location, stable security, and low corruption make it stand out. The country has shown its commitment to economic growth, and the United States is showing its commitment to support that growth.
What also makes Ethiopia an attractive market is that companies doing business here have the opportunity to make an important impact on a developing country. As H.E. Ambassador to the United States Girma Birru said in February, African leaders and consumers are ready to do business with the United States. They recognize the quality of American goods and services, and they know that American companies help develop infrastructure, create trained workforces, and focus on corporate social responsibility initiatives.
Our Commercial Service team here in Addis Ababa is excited to see how our ten attending companies will build on this mission. We are grateful for the support we received from our partners at the State Department and the Commerce Department’s Advocacy Center in making this mission a success — especially the support of Ambassador Haslach, who is welcoming the first certified Commerce trade mission since opening the new U.S. Commercial Service office in the Embassy to Ethiopia.
I am confident that all 100-plus companies attending Trade Winds—Africa will find learn some great market intelligence, make important business connections, and find the kind of inroads that can help them succeed in Africa. I look forward to the next steps in growing the U.S.-Africa commercial relationship, and to continuing to work with U.S. companies and the country of Ethiopia to develop mutual benefit.
You can follow updates about Trade Winds on Twitter using #TradeWinds15, and you can learn more about doing business in Africa at trade.gov.