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Going global with a little help from our friends

May 24, 2013

Bob McEntire and Barbara Banas are International Trade Specialists in the International Trade Administration’s Office of Strategic Partnerships.

A record number of American businesses are International Trade Administration emblemnow exporting, but there are so many others that could be selling their products and services overseas. Many that are currently exporting could be exporting to even more markets.

Here at the International Trade Administration, we work directly with businesses all over the country to help them start exporting or increase exports. One key tool in our mission to help U.S. companies compete abroad is our Strategic Partnerships Program.

This Program is a public/private partnership through which we work with some of America’s leading companies to promote exports. These companies help ITA get the word out about our services, and our partners get some extra subject matter expertise in the field of exporting.

It’s a win-win for all the organizations involved, and it helps support the President’s National Export Initiative goal to double U.S. exports by the end of 2014.

These partnerships are especially important during World Trade Month, when we take the opportunity to recognize the success that comes from them. All of our partners are helping support the U.S. economy and we appreciate the success stories they’re sharing, like this one from UPS.

In the near future, we’ll bring you more news from our partners as we all cooperate to increase American exports and help shape America’s economy of the future – one in which even more of our businesses are tapping markets overseas and supporting jobs here at home.

We are always looking for more strategic partners. Please let us know if your business would like to work with us.

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“E” Award Winner’s Vehicles Save Lives and Support Exports

May 21, 2013

This post contains external links. Please review our external linking policy.

Brian Larkin is a Presidential Management Fellow serving in the International Trade Administration.

First Priority exports emergency vehicles like ambulances and fire trucks around the world, with help from the International Trade Administration.

First Priority exports emergency vehicles like these around the world, with help from the International Trade Administration.

This week, the Department of Commerce hosted the 51st Annual President’s “E” Awards. During the ceremony, 57 American companies and organizations from 22 states were honored for their contributions to increasing our nation’s exports.

One of the winners was First Priority Emergency Vehicles, a New Jersey-based manufacturer of firefighting, medical, and other emergency vehicles and equipment.

“It is quite an honor to be a recipient of a 2013 President’s ‘E’ Award,” says First Priority President Robert J. Freeman.

“Our belief is that small businesses like First Priority have an important role to play in supporting President Obama’s National Export Initiative, growing our economy, and creating vital manufacturing jobs in the U.S.”

First Priority’s experience demonstrates both how the International Trade Administration (ITA) supports U.S. exporters and how a small business that takes a thoughtful, customer service-oriented approach to foreign sales can thrive.

Like other “E” Award winners, First Priority has found ITA to be a valuable partner. Mr. Freeman says that dedicated trade specialists, like Thomas Mottley of the Central New Jersey U.S. Export Assistance Center, have provided useful insights into foreign markets and made him aware of the many ITA resources available to exporters. He also credits CS officers based in China with apprising him of the commercial opportunity there and helping prepare him to do business in the country. Since then, China has become an important market for First Priority.

Another key to First Priority’s success has been understanding the needs of customers across a wide array of emerging markets. With buyers in countries like Russia, Vietnam, Saudi Arabia, Ghana, and Mexico, First Priority must modify its vehicles and equipment to meet differing local requirements. The firm carefully considers fuel efficiency standards, design characteristics, and even the prevalence of fire hydrants in its destination markets – and adapts its products accordingly.

First Priority has also been recognized for its comprehensive training programs, which help customers to effectively utilize what can be complex emergency vehicles. By remaining mindful of the technical and instructional needs of its clients, First Priority has earned a reputation internationally for superior customer service.

Exporters like First Priority and its fellow “E” Award recipients are selling quality products and services all over the world, strengthening their bottom lines, and creating jobs here in the United States. We at ITA are proud to support their efforts and look forward to continued export successes in the future.

We would also like to help your business. Please contact your nearest Export Assistance Center to learn more about our services.

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Recognizing the one-year anniversary of the U.S.-Colombia TPA

May 15, 2013

Julie Anglin is the Desk Officer for Colombia and Panama in the International Trade Administration’s Office of South America. 

Image of a street in Colombia with a map in the background.

The tariff rate on many U.S. goods sold in Colombia has gone down dramatically since the trade agreement took effect.

The U.S.-Colombia Trade Promotion Agreement – commonly called the “Colombia TPA” – took effect one year ago on May 15, 2012.

Prior to the TPA’s entry into force, the average Colombian tariff rate on U.S. industrial goods was higher than 10 percent. Today, the average Colombian tariff on these goods has fallen to only 3.4 percent.

That’s a tremendous benefit for U.S. exporters, as it helps them compete on a more level playing field in the Colombian market. U.S. farmers see even greater benefit, as more than half of current U.S. farm exports to Colombia are now duty-free.

The TPA includes commitments on strengthened protections for intellectual property rights benefiting American creators and innovators, as well as commitments opening Colombia’s $166 billion services market.

U.S. exporters are taking notice. Since the Colombia TPA has been in place, U.S. exports to Colombia are up 19 percent, compared to the same period the previous year.

U.S. companies are now well-situated to participate in numerous Colombian infrastructure projects to be undertaken in the next four years, valued at $26 billion. In fact, Acting Secretary Rebecca Blank is in Colombia right now, leading a trade mission of 20 U.S. companies seeking to learn more about upcoming airport, seaport, rail, highway, and mass transit upgrades.

For a country that already appreciates the value proposition of U.S. goods and services, the TPA now allows U.S companies to be even more competitive in this fast-growing market. Colombia’s economy is forecast to grow 4.1 percent in 2013, and 4.5 percent annually on average from 2014 to 2018.

A web-based resource created by the International Trade Administration, the FTA Tariff Tool, is a great way to see the tariff elimination or reduction for your product under the agreement.

To ensure that your company’s product will benefit under the agreement, you will also need to determine that the product meets one of the rules of origin criteria in the Colombia TPA and claim this when importing. You can contact an Export Assistance Center for help with this.

And sometimes, despite the trading partner’s best endeavors to implement trade agreements correctly, U.S. exporters and investors can encounter problems. The International Trade Administration’s Trade Agreements Compliance Program can help sort out market access problems arising from foreign government-imposed trade barriers. Report a trade barrier at www.trade.gov/tcc.

For more information, you can also contact your local Export Assistance Center. You can also find more facts about our trade relationship on our website.

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U.S. Exporters Reach Record High in 2011

May 13, 2013

Natalie Soroka is an economist in the Office of Trade and Industry Information within the International Trade Administration where she focuses on international trade statistics and trends.

Small- and Medium-sized enterprises produce more than 50 percent of known exports in five states. The national average is for such businesses to produce 33.3 percent of known exports for each state.

In five states, Small- and Medium-sized Enterprises (SMEs) produce more than 50 percent of known exports for the state.

This month the International Trade Administration released its overview report on U.S. Exporting Companies in 2011. This overview is based on the Census Bureau’s Profile of U.S. Importing and Exporting Companies, 2010-2011.

This report, a joint project between Census and the International Trade Administration (ITA), details the characteristics of U.S. merchandise trading companies in 2010 and 2011, including information on company size, industry, geographic composition, and top export markets.

The report shows some interesting data and helps show how services like those offered at ITA can help Small- and Medium-sized Enterprises (SMEs) begin exporting or increase their exports. Businesses of any size can contact their nearest Export Assistance Center to find out how we can help.

In 2011, more than 300,000 U.S. companies exported goods, an increase of more than 8,200 since the previous year and up by more than 25,600 companies since the beginning of the National Export Initiative (NEI) in 2009.

Manufacturers accounted for the largest portion of known export value (that is, export transactions that can be linked to a specific company), much of it from large firms. However, when you look at the number of exporters, manufacturing firms only account for about a quarter of U.S. exporters, with smaller and medium-sized firms accounting for many of the non-manufacturing companies.

In fact, SMEs, which have fewer than 500 employees, accounted for 98 percent of U.S. exporters in 2011.

With regard to markets, exporters largely ship goods to markets in North America (namely, NAFTA partners Canada and Mexico), with 43 percent of exporters shipping merchandise to this region.

The number of companies exporting to the Pacific Rim region has also shown significant growth in recent years, up by more than 12,000 since 2009, nearly all of which were SMEs. Among the top 25 U.S. export markets in 2011, the number of exporters to Australia showed the highest increase, up by nearly 2,700 exporters since 2010.

SMEs account for a third of goods exports on average, but in markets like Switzerland, Hong Kong, the United Arab Emirates, Turkey, India, and Israel, SMEs account for more than 40 percent of known U.S. exports.

On a state level, California reported the most identified exporters in 2011, at more than 75,000, followed by Florida, New York, Texas, and Illinois. SMEs play an important role in many states’ exports, in particular accounting for more than half of goods exports from five states, which includes the states of New York and Florida, both among the top state exporters.

Overall, SMEs in particular would benefit from further expanding into new markets. In 2011, more than half (59 percent) of SMEs exported to a single foreign market. In contrast, 55 percent of large companies exported to five or more countries.

Compared with big companies, most SMEs do not possess offshore business affiliates that can be used to circumvent trade barriers and gain market access.

That’s why U.S. government initiatives to open foreign markets can especially benefit smaller U.S. exporters. If your SME needs help gaining access to foreign markets, you can contact your nearest Export Assistance Center to find out how we can help your business, regardless of its size.

For more information, read the full overview.

(This post was updated to correct an error in the first paragraph.)

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Trade Winds Asia 2013

May 10, 2013

Francisco J. Sánchez is the Under Secretary of Commerce for International Trade.

Logo for Trade Winds Asia, a business development conference in Southwest Asia May 9 through 17, 2013.

Trade Winds missions have led to nearly $110 million in reported export successes.

One thing we understand in international trade is the importance of partnerships.

Asia has been a great partner to American business and offers immense opportunities for companies looking to expand into new markets. As the 2013 Trade Winds Asia mission goes on through May 19, U.S. businesses will learn about opportunities in a wide range of industry sectors across many regions in Asia.

It’s a great event for World Trade Month as we continue to promote U.S. goods and services around the world.

The mission visits five major cities in the Asian market: Hong Kong, Manila, Seoul, Taipei, and Tokyo. These cities represent regions with expanding global sales potential for U.S. business, and play a major part in our recent export success.

  • The United States exported more than $387 billion of goods to Asia in 2012;
  • The top three export categories were computer and electronic products, chemicals, and transportation equipment;
  • U.S. exports to Hong Kong have more than doubled since 2005;
  • Exports to Japan have increased every year since 2009; and
  • U.S. exports to countries with which we have trade agreements, including Korea, increased by 5.8 percent in 2012.

These figures show the great partnership we have with Asia, and the potential that remains for future business. The figures also represent jobs back here at home; $387 billion in merchandise exports to Asia supports nearly two million American jobs.

Trade Winds missions around the world contribute to export success. Companies who report back to us on their successes tell us they’ve achieved nearly $110 million in exports as a result of participating in Trade Winds missions.

I’m honored to lead this mission and I’m proud of the work my colleagues at the International Trade Administration have put in to making the mission as successful as possible. I am proud to be working with the business leaders participating in Trade Winds Asia – and I hope we can help many more on one of our upcoming missions.

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Celebrating a Strategy to Increase Travel and Tourism and Create Jobs

May 9, 2013

Ken Hyatt is the Acting Deputy Under Secretary of Commerce for International Trade.

2012 was a record year for travel and tourism in the United States. The industry generated $168.1 billion worth of U.S. exports, an impressive 10 percent increase over 2011, and supported 7.7 million jobs. Recognizing this sector’s potential to continue driving job growth, President Obama last year called for the creation of a National Travel and Tourism Strategy. Tomorrow marks the first anniversary of the Strategy’s release.

The Strategy, co-led by the Departments of Commerce and Interior, is a comprehensive, government-wide approach to increase travel and tourism to and within the United States. Since its introduction, more than a dozen partner agencies have coordinated to enhance tourism promotion efforts, improve the visa application and entry experiences, and collaborate with the private sector – including BrandUSA – and state and local destinations in various ways. These and other activities are aimed at attracting 100 million annual visitors by the end of 2021, a 61 percent increase over 2011.

The Strategy is already bearing fruit. Two examples I would like to highlight are:

  • Our partners at the Department of State are expanding their consular facilities and streamlining their visa processes. As a result, nine out of ten visa applicants worldwide are now interviewed within three weeks of submitting applications. In some key markets, wait times have fallen to only a few days even as the number of applications increases.
  • U.S. Customs and Border Protection (CBP) and the Transportation Security Administration (TSA) have launched programs to reduce screening and entry processing times for domestic and international passengers alike. CBP’s Global Entry program is now available at 44 airports, while TSA’s Pre Check is present at 40.

Improvements like these have made the visitor experience better without compromising our security. While we take pride in successes like these, we recognize that more work remains to be done, especially given economic headwinds and fiscal challenges in some of the countries that send visitors to our shores.

Our nation offers domestic and international visitors a wealth of amazing tourism experiences. Those visitors, in turn, spend hundreds of billions of dollars right here in the United States and contribute to our national efforts to create jobs here at home. I invite you to review the Strategy as we celebrate National Travel and Tourism Week (May 4-12) and let us know how your community can play its part.

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Commerce-Supported Student Recruitment Group Opens Office in Vietnam

May 8, 2013

John Siegmund is an International Trade Specialist in the International Trade Administration’s Office of Services.

The VETEC team talked about its mission at the Association of International Educators.

The VETEC team talked about its mission at the Association of International Educators conference.

United States colleges and universities are one step closer to garnering a bigger share of the education market for Vietnamese students with the official recognition of the Vietnamese Education Training and Export Center (VETEC).

The initiative is part of a Market Development Cooperator Program award (MDCP) between the International Trade Administration (ITA) and the California Education and Training Export Center.

VETEC offers a broad variety of services to Vietnamese students and U.S. colleges and universities, all with the goal of increasing the number of Vietnamese studying in the United States. VETEC operates an office in Vietnam, which ITA supported with an MDCP award of $388,000 in 2011.

“Vietnam has been among the fastest growing source countries for overseas study in the United States during the past four years,” says VETEC Director Mark Matsumoto. “It has the potential to become one of the three most significant export markets in the world for U.S. education and training service exports within the next 10 years.”

VETEC is ideally located to help both U.S. institutions of higher learning and Vietnamese students. The office will open up new and effective ways to promote the benefits offered by U.S. colleges and universities to Vietnamese students and their families.

“VETEC was designed to provide U.S. schools an on-the-ground resource in Vietnam to actively engage students and parents in Vietnam,” added Matsumoto.

Education comprises a large portion of American exports in the service industry. In 2012, education accounted for nearly $23 billion in U.S. exports.

In 2011-2012, more than 15,000 students from Vietnam enrolled in U.S. colleges and universities, making the United States the eighth-largest host market for Vietnamese students. Vietnam’s Ministry of Education and Training (MOET) reported that as of December 2012, 106,000 Vietnamese students were studying abroad.

VETEC will offer the following services:

  • Year-round promotion of U.S. educational opportunities in Vietnam
  • High-impact advertising campaigns and promotions
  • On-site student advising and counseling
  • Facilitation of institutional contacts and exchange
  • Translation and interpretation support
  • Coordination of in-country logistics and meeting schedules
  • Other services as needs arise

For more information go to www.californiaetec.com and www.vetecusa.com.

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